product demo team
Overview: Brondell aims to create approximatly 16 product demonstration and instructional videos estimated between 40-46 minutes in total length for marketing and client purposes. The videos will be used by both Brondell and their retail partners.
The Inbrand Media proposal submitted on 10/23/13 outlines a general estimate based on similar product demo videos by competitors . To achieve the objective, the team will consist primarily of a Producer (Joe O'Donnell), Director/Editor (Aled Ordu) and Cinematographer / Motion Graphics Artist (Theodore Allen).
Select work samples are presented below.
Aled Ordu
Director / Editor
Inbrand Media
Theodore Allen
Cinematographer / Graphics
Polar Productions
Polar Productions
Aled has a background in directing and editing that spans both creative and commercial storytelling. He has worked as an editor on commercial campaigns and product videos for such clients as Bobbi Brown Cosmetics and Frog Design.
A visual reel is provided here, as well as an editing sample of a product commercial for Bobbi Brown Cosmetics and an example of a video edit featuring complex graphics. Additional recent NDA protected product samples can be made available upon request.
Theodore Allen is a cinematographer with extensive experience with motion graphics and product demos. He blends a creative eye for visual storytelling with a firm grasp of how studio footage will integrate into a seamless, graphically sophisticated end product.
Theodore works as a freelance filmmaker as well as with his collective production company Polar Productions.
Two work samples are provided here. Theodore was the cinematographer and graphics artist for both of these videos.